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Chronology of Catalogs

Now we are going to dive into old catalogs from the mid 1960's to the early 1970's to see what types of lamps they were selling that are made of  resin/lucite. Below are catalog covers from the 1966 Spring/Summer Montgomery Ward (left), JCPenney (top right) and Sears (bottom right). 

Here's the link where you can go browse old catalogs:
Catalogs & Wishbooks

The Evolution of Swag Lamp Names

11 Years of Swag Names.jpg

The Evolution of Swag Lamp Materials

12 Swag Material Descriptions.jpg

Below are imagines from the Moe Lighting, Montgomery Ward, JCPenny and Sears Catalogs show casing what lamps they were selling that year. 

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